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Clicks Validation Explanation
RevenuePilot is one of the leading online Pay-Per-Click (PPC) networks. We distribute our results to thousands of search enabled sites across the Internet, generating hundreds of millions of searches per month and are constantly growing our distribution network. If you advertise on any major PPC search engine, we most probably distribute your results.
As the leading online PPC network our main concern is the prevention of Click Fraud. This section of our site was created to help you as an advertiser better understand our efforts to prevent and eradicate all possible forms of Click Fraud across our network.
Click Fraud occurs when an advertiser receives invalid clicks on paid listings by a competitor or a private individual who has no intention of using the advertiser’s services. Click Fraud may occur from competing advertisers or simply individuals who want to profit from the click’s revenue share at your ad budget’s expense. Such action on the user’s part triggers our system to render the click invalid.
When a user visits any of our partner sites, the user cannot simply click repeatedly on the same keyword and accumulate chargeable clicks. Our system reviews all user activity and utilizes elaborate proprietary filters to monitor and determine the validity of each user click.
Take the keyword "casino" for instance. If one was to visit any of our partner sites and click on any of the links to the sites that bid for their position, one will cause that particular keyword’s advertiser to pay for that click. On the other hand, if the user backs out and clicks again on the same link, then the second click will not accrue charges to the client's account.
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RevenuePilot monitors closely all clicks across our distribution network to ensure that there is no misuse or abuse of the program. Our Protection System utilizes sophisticated software to analyze all clicks that pass through our system and determine whether they fit a pattern of fraudulent activity intended to artificially drive up the costs of an advertiser. Our proprietary Protection System automatically distinguishes between clicks generated by normal user usage and clicks generated by click spammers and automated robots. As a result, we are able to filter out clicks that are detrimental to advertisers and the advertisers are not charged for the fraudulent clicks. Our Protection System uses search and click data to make based inferences and pattern recognition rules that help us determine the validity of each click. While we never disclose the details of our Protection System due to the nature of our business, the core mechanics involve over 30 algorithms.
If our algorithms indicate that a particular click is invalid, our system sends the user directly to the advertiser’s site, bypassing the PPC search engine and the advertiser is not charged for that click. However, we are unable to remove the click from the advertiser's web logs.
In some cases you, the advertiser, might see suspicious clicks in your web logs. Chances are you were never charged for those clicks since our system automatically detected them and rendered them “invalid.” Before contacting your PPC search engine, we encourage you to compare your statistics to their report. In most cases you might notice that the number of clicks in your web logs is greater than that of the PPC search engine report. This discrepancy occurs due to the fact that we have automatically eliminated fraudulent clicks that were directed to your site. Despite our strenuous efforts to detect and prevent fraudulent activity, sometimes fraud does occur. If you believe that you have received fraudulent clicks from a RevenuePilot distribution partner, please immediately send us a detailed e-mail to antifraud@revenuepilot.com. Here at RevenuePilot fraud is treated as a very serious issue and we are committed to combating it in every way possible.
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